There are 1.2 million registered cleaning businesses in the UK, 99% independently owned. Yet 40-60% still lack a proper website, the largest digital gap of any service industry. Meanwhile, home service searches are up +19% and 70% of those searches happen on mobile. That is millions of potential customers searching for cleaners and finding nothing.
We build websites specifically for cleaning companies: domestic, commercial, and specialist. Not templates you rent. Not directory listings you share. A website you own that turns Google searches into phone calls, with instant quote calculators for commercial clients, service area pages for local SEO, and a process designed around how people actually find and hire a cleaner.
Most cleaning businesses pay Bark, Checkatrade, or a pay-monthly template agency for visibility. Every Bark lead is shared with multiple competitors. Checkatrade charges £600-2,100 per year for a directory listing you do not own. Template agencies lock you into £35-100 per month for a site that disappears the moment you cancel. You are renting visibility instead of building an asset.
| Platform | Cost | Lead Type | Terminal Value |
|---|---|---|---|
| Bark | ~£1.10 per credit, 1-20 credits/lead | Shared | £0: credits reset, nothing compounds |
| Checkatrade | £600-2,100/year | Shared directory | £0: renting visibility |
| Pay-Monthly Template | £35-100/month | Template | £0: cancel and it disappears |
| Your Own Website | £800-3,000 build + £30-50/mo | Exclusive | Permanent asset that generates leads 24/7 |
Sources: Bark, Checkatrade pricing pages (2024), BrightLocal, Google
“Cleaning services near me” searches are up +19%, with 70% of queries coming from mobile devices. 78% of those mobile searchers take action within 24 hours. If your cleaning company does not appear in Google's Local 3-Pack or the first page of organic results, you are invisible to the customers who are ready to book right now.
| Search Term | Growth | Intent | Source |
|---|---|---|---|
| cleaning services near me | +19% | Decision | Google Trends |
| office cleaning [city] | High volume | Commercial | Keyword research |
| house cleaning near me | Consistent | Decision | Google Trends (135,000+/mo) |
| deep cleaning services | Steady | Service-specific | Keyword research (18,000+/mo) |
| commercial cleaning company | +15% | B2B | Google Trends |
| spring cleaning services | Seasonal peak | Seasonal | Google Trends (5,000+/mo) |
A custom website is a one-time investment that compounds. Lead platforms are a recurring expense that resets to zero the moment you stop paying. By Year 3, your own website costs £1,880-4,800 total, while platforms cost £2,520-5,700, and you still own nothing. One cleaning company grew from £160K to £620K revenue in 2 years through website-driven SEO.
From first call to live website in under 4 weeks. Every site is built to convert visitors into phone calls and quote requests, not just look professional. Here is exactly what each phase involves.
We audit your current online presence, analyse local competitors, map your service areas, and plan the site structure around your target market: residential, commercial, or specialist cleaning.
Clear roadmap. Competitor gaps identified. Service area keywords mapped.
Mobile-first design with prominent click-to-call, instant quote calculator (for commercial), service area pages, trust signals (insurance, DBS checks, certifications), and service pages targeting your key cleaning types.
Fully designed site ready for review. All pages built and optimised.
On-page SEO for every service page, Google Business Profile optimisation, LocalBusiness and Service schema markup, XML sitemap submission, and Core Web Vitals tuning.
Site live and indexed. Google Business Profile linked. Tracking installed.
Ongoing maintenance, review generation strategy, seasonal content aligned to spring cleaning and holiday prep peaks, and monthly reporting on calls, quotes, and search rankings.
40-100 inbound enquiries/month from an established site. Lead costs drop 80%+ by Year 2.
Transparent pricing. No hidden fees. With 55%+ of cleaning businesses being solo operators, we have priced the Starter package to be accessible. Template agencies charge £35-100 per month for a site you never own. We build you a permanent asset from £800.
Solo operators / domestic cleaners
5-page site, mobile-optimised, click-to-call, service area pages, Google Business Profile setup, basic on-page SEO, GA4 analytics.
Commercial cleaning companies
10-15 pages, instant quote calculator, service-specific pages, case studies section, B2B content, schema markup, lead tracking, conversion-optimised forms.
All cleaning businesses
Hosting, security updates, seasonal content updates, performance monitoring, review management support, monthly analytics reporting.
A residential cleaning subscription client is worth £11,700 over 3 years (£150 bi-weekly). An £800 Starter website that generates even 1-2 new recurring clients per month pays for itself within weeks. For commercial cleaning, a single contract worth £30,000-50,000 per year makes a £1,500-3,000 website investment negligible. By Year 2, your site is established in local search, lead costs drop by 80%+, and the same site keeps generating 40-100 enquiries per month. One cleaning company grew from £160K to £620K revenue in 2 years through website-driven SEO.
Every cleaning niche has different customers, different search patterns, and different conversion triggers. A domestic cleaner's website needs to handle quick bookings. A commercial site needs to capture facility managers with instant quote calculators. We tailor every website to your specific market.
Mobile-first design with prominent click-to-call on every page. Service area pages for each neighbourhood and postcode you cover. Review integration front and centre, as 86% of consumers read reviews before hiring. Service pages for regular cleaning, deep cleaning, and spring cleaning. 78% of mobile searches lead to action within 24 hours.
Instant quote calculator as the primary conversion tool that lets facility managers input square footage, frequency, and requirements for an immediate estimate. Case studies section showing contract wins. B2B content targeting procurement and office managers. Service-specific pages for office, retail, warehouse, and shared workspace cleaning.
Certification and compliance-heavy design with COSHH, BICSc, ISO certifications displayed prominently. Detailed methodology pages showing your specialist processes. Risk assessment and compliance documentation downloads. Service pages for healthcare facilities, clean rooms, industrial sites, and food production environments.
Urgency-focused design with same-day or next-day booking capability. Checklist-driven content showing exactly what is included (letting agents love this). Service area pages targeting university towns and high-turnover rental areas. Seasonal content for June-September move-out peaks. Partnerships section for letting agents and estate agents.
Sources: IBIS World, BrightLocal, Google Trends, Verified Market Research
A custom cleaning company website costs £800-1,200 for domestic operations or £1,500-3,000 for commercial cleaning companies, plus £30-50 per month for hosting and maintenance. Compare that to pay-monthly template agencies at £35-100 per month. After 2-3 years you have spent more than a custom build and own nothing.
Platforms like Bark and Checkatrade share every lead with multiple competitors, and you pay whether you win the job or not. Shared leads close at just 1.7% compared to 14.6% for organic website leads. Meanwhile, 40-60% of cleaning businesses still lack a proper website, making it one of the easiest industries to rank in, with top-10 sites averaging just DA 18-35.
Yes. A residential cleaning subscription client is worth £11,700 over 3 years (£150 bi-weekly for 3 years). A £800 website that generates even 1-2 new recurring clients per month pays for itself within weeks. Our Starter package is specifically designed for solo operators who need leads without a large upfront investment.
An instant quote calculator lets commercial clients input their square footage, cleaning frequency, and requirements to get an immediate price estimate. For commercial cleaning companies, this is the single most effective conversion tool, as it captures leads without manual quoting and filters out price-shoppers. Domestic cleaners typically benefit more from click-to-call.
Your website can start receiving enquiries from day one through Google Business Profile and direct traffic. For organic search, cleaning is one of the fastest industries to rank in due to low competition (DA 18-35). Expect local visibility within 1-2 months and 40-100 enquiries per month once established. One cleaning company grew from £160K to £620K revenue in 2 years through website-driven SEO.
It depends on your business model. Residential is heavily local and review-driven: 78% of mobile searches lead to action within 24 hours. Commercial targets a longer sales cycle but far higher contract values (£30,000-50,000 per year). Most cleaning companies benefit from separate service pages for both, even if you specialise in one.
Seasonal content is critical for cleaning. 80% of homeowners do a spring clean (April peak), summer brings move-out surges, September sees back-to-school deep cleans, and 91% of people clean before hosting holiday guests (November peak). Content must be published 60-90 days before each peak to rank in time.
Template agencies typically charge £35-100 per month for a site you do not own. After 2 years, you have spent £840-2,400 and have nothing if you cancel. A custom site costs £800-1,200 once, plus £30-50 per month, and you own it outright. For commercial cleaning, investing in a £1,500-3,000 site with an instant quote calculator generates leads that template sites cannot.
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Stop renting leads from platforms. Start owning a website that generates exclusive enquiries while you are on the job. 40-60% of cleaning businesses still lack a proper website. That is your opportunity. Free audit included.
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