The expert economy is resistant to downturns, but most coaching websites are not. There are 122,974 coaches globally, and while 70-80% have some form of website, the vast majority use templates without funnel logic, generic pages that look professional but fail to convert visitors into discovery calls. Meanwhile, Meta ad costs are up 40%+, making “owned digital real estate” more valuable than ever.
We build websites specifically for professional coaches: life coaches, business coaches, executive coaches, and health coaches. Not Kajabi templates. Not Wix pages. A website you own that moves visitors from content to lead magnet to discovery call, with Calendly integration, course platform support, and SEO that actually ranks for your coaching niche.
Most coaches pay Kajabi £119-319 per month, or build on Wix and Squarespace, renting their online presence instead of owning it. 85% of template coaching websites lack the funnel logic to move visitors from awareness to paid engagement. You end up with a pretty brochure that does not generate clients. Here is how the numbers actually stack up.
| Platform | Cost | Lead Type | Terminal Value |
|---|---|---|---|
| Wix / Squarespace | £12-33/month | Template-based | £0: you rent the platform, limited SEO control |
| Kajabi | £119-319/month | All-in-one SaaS | £0: locked into their ecosystem for courses + site |
| Showit | £19-39/month | Visual builder | £0: hosting dependent, limited blog SEO |
| Your Own Website | £1,500-5,000 build + £30-75/mo | Exclusive | Permanent asset that generates leads 24/7 |
Sources: Kajabi, Wix, Squarespace, Showit pricing pages (2024-2025), industry reports
“Life coach website” searches are up +40%. “Kajabi alternative UK” is growing at +25% as coaches look for platforms they actually own. The top 10 coaching websites in most niches have a domain authority of just 28-45, a high-opportunity gap compared to industries where the top 10 sit at DA 60+.
| Search Term | Growth | Intent | Source |
|---|---|---|---|
| life coach website | +40% | Decision | Google Trends |
| coaching website design | Growing | Decision | Keyword research |
| life coach near me | Consistent | Decision | Google Trends (7,500/mo) |
| business coach | Steady | Consideration | Keyword research (7,300/mo) |
| Kajabi alternative UK | +25% | Comparison | Google Trends |
| coaching funnel website | Growing | Solution-seeking | Keyword research |
A custom coaching website is a one-time investment that appreciates as your SEO compounds. Kajabi and template platforms are recurring expenses that reset to zero the moment you cancel. By Year 3, your own website costs £2,580-7,700 total, while platforms cost £4,284-11,484, and you still own nothing.
From first call to live website in under 4 weeks. Every site is built to convert visitors into discovery calls, not just look credible. Here is exactly what each phase involves.
We audit your current online presence, analyse competitor coaches in your niche, map your client journey from awareness to booking, and plan a site structure that moves visitors through your funnel.
Clear roadmap. Competitor gaps identified. Funnel structure mapped.
Credibility-first design with prominent testimonials, Calendly booking integration, lead magnet opt-in, niche-specific service pages, and a blog structure built for thought leadership SEO.
Fully designed site ready for review. All pages built and optimised.
On-page SEO for every service page, Google Business Profile optimisation (for local coaches), ProfessionalService schema markup, XML sitemap submission, and Core Web Vitals tuning.
Site live and indexed. Google Business Profile linked. Tracking installed.
Ongoing maintenance, content strategy for thought leadership, email funnel optimisation, and monthly reporting on bookings, email subscribers, and search rankings.
5-15 qualified enquiries/month from an established site. SEO cost per lead drops to ~£6 by Year 3.
Transparent pricing. No hidden fees. With the average coaching client worth £2,000-10,000 in lifetime value, a website that generates even 2-3 extra clients per quarter pays for itself immediately. Kajabi charges £119-319 per month for a site you never own. We build you a permanent asset.
New / solo coaches
5-7 page site, Calendly integration, lead magnet opt-in, testimonial section, blog setup, Google Business Profile, basic on-page SEO, GA4 analytics.
Established coaches / coaching firms
10-15 pages, LMS integration for courses, membership area, email funnel setup, niche-specific landing pages, schema markup, conversion-optimised booking flow.
All coaches
Hosting, security updates, content updates, email list management support, performance monitoring, monthly analytics reporting.
A £2,000 website with £50/month maintenance costs £2,600 in the first year. If it generates just 3 extra clients per quarter at an average lifetime value of £3,500, that is £42,000 in additional revenue, a 748% return over 3 years. By year two, your site is established in niche search results, lead costs drop by 80%+, and the same site keeps generating 5-15 enquiries per month. Meanwhile, Kajabi would have cost you £2,856-7,656 for a template with zero asset value.
Every coaching niche has different clients, different search patterns, and different conversion triggers. A life coach's website needs emotional storytelling. An executive coach's site needs corporate credibility. We tailor every website to your specific coaching niche.
Emotional storytelling design with transformation-focused copy, prominent client testimonials with before-and-after journeys, lead magnet opt-in for a free discovery session or coaching guide, and blog structure targeting long-tail keywords like "life coach for career changers" and "life coach near me" (7,500 searches per month).
ROI-focused design with case studies, revenue metrics, and measurable outcomes front and centre. LinkedIn integration, B2B content strategy, and landing pages targeting "business coach for SaaS founders" and similar niche-specific terms. Email funnel setup for lead nurturing over longer sales cycles.
Corporate-grade design that speaks procurement language: "leadership development programme", "executive coaching for C-suite". Fewer pages but higher authority. Credential-heavy with ICF/EMCC certifications prominent. One organic lead at this level pays for the entire website build and years of maintenance.
YMYL-compliant design with professional credentials (NBHWC, ICF) displayed prominently and cited sources throughout. Booking integration for wellness sessions, course platform for group programmes, and content strategy that meets Google E-E-A-T standards for health-related content.
Sources: ICF Global Coaching Study 2025, Google Trends, industry keyword research, platform pricing pages
A custom coaching website typically costs £1,500-5,000 to build, plus £30-75 per month for hosting and maintenance. Compare that to Kajabi at £119-319 per month. After 2 years on Kajabi, you have spent £2,856-7,656 and own nothing. A custom site costs less over time and you own it outright.
Template platforms work for a basic online presence, but they lack the funnel logic coaches need. Generic templates convert at just 1-2%, while custom coaching sites convert at 7.4-9.7%. More importantly, template SEO is severely limited, and you cannot build the niche-specific landing pages and content clusters that rank for terms like “executive coach for tech founders.”
Referrals account for 80-90% of coaching clients, but those referred prospects still check your website before booking. Without a professional site, you lose credibility at the decision point. SEO also drives 1,000% more traffic than organic social media and converts at 2.1-4.8% compared to social media at 0.77-1.1%.
Yes. We build sites with native Calendly, Acuity, or Cal.com integration for seamless booking. For coaches selling courses, we integrate with Teachable, Thinkific, or custom LMS solutions, giving you the course delivery of Kajabi without the platform lock-in.
Your website can start receiving enquiries from day one through Google Business Profile and direct traffic. For organic search rankings, expect to see meaningful visibility for niche keywords within 2-3 months, and consistent monthly leads by months 6-12. By Year 3, your SEO cost per lead drops to approximately £6 versus £181 for Google Ads.
Kajabi is an all-in-one platform, convenient but limiting. You rent their ecosystem, their templates, their SEO constraints. A custom site gives you full control over design, SEO, integrations, and your data. We can replicate every Kajabi feature (courses, email, landing pages) with best-of-breed tools that you own.
56% of coaching is now virtual, but local SEO still matters. “Life coach near me” gets 7,500 searches per month, and 78% of local searches lead to offline conversions. Even virtual coaches benefit from claiming their Google Business Profile and ranking locally, as it builds trust and captures high-intent searches.
Coaching is a high-trust, high-ticket service. Your website must function as a credibility engine, showcasing testimonials, credentials, methodology, and results. The funnel logic is unique, as visitors need to move from content consumption to lead magnet to discovery call to paid engagement. Generic business templates miss this entirely.
Lead-generating websites for plumbers, electricians, builders, and contractors across the UK.
Organic search strategy for life, business, and executive coaches: content, keywords, and rankings.
Patient-focused websites with online booking, treatment pages, and local SEO for physio clinics.
Stop renting from Kajabi and template platforms. Start owning a website that generates discovery calls and course sign-ups while you coach. Free audit included.
Get Your Free Website Audit