Tradesman website design that generates leads, not just exists. There are 870,185 construction businesses in the UK, yet only ~30% have a proper website. Meanwhile, 84% of homeowners search Google before hiring a tradesperson, even after getting a personal recommendation. That is a massive gap between where customers look and where tradesmen show up.
We build websites specifically for UK tradesmen: plumbers, electricians, builders, roofers, and contractors. Not templates. Not leased pages. A website you own that turns Google searches into phone calls, with real pricing, a clear timeline, and a process designed around how homeowners actually find and hire a tradesperson.
Most tradesmen pay Checkatrade, MyBuilder, or Bark for leads. Every lead is shared with 3-5 competitors. You pay whether you win the job or not. And the moment you stop paying, the leads stop. You are renting visibility instead of building an asset. Here is how the numbers actually stack up.
| Platform | Cost | Lead Type | Terminal Value |
|---|---|---|---|
| Checkatrade | £600-2,100/year | Shared | £0: you rent visibility, never own it |
| MyBuilder | £2-50 per shortlist | Shared | £0: pay per lead forever |
| Bark | ~£1.10 per credit, 1-20 credits/lead | Shared | £0: credits reset, nothing compounds |
| Your Own Website | £900-1,600 build + £30-50/mo | Exclusive | Permanent asset that generates leads 24/7 |
Sources: Checkatrade, MyBuilder, Bark pricing pages (2024), BrightLocal, Google
Google controls 93.6% of UK search. “Builders near me” searches are up 124% and “Electricians near me” up 50%. When your website appears in Google's Local 3-Pack, you get 93% more actions (calls, directions, website clicks) than businesses below it.
| Search Term | Growth | Intent | Source |
|---|---|---|---|
| builders near me | +124% | Decision | Google Trends |
| electricians near me | +50% | Decision | Google Trends |
| plumber [city] | High volume | Decision | Keyword research |
| roofer near me | Consistent | Decision | Keyword research |
| best [trade] in [city] | Steady | Consideration | Google Trends |
| [trade] reviews [city] | Growing | Trust verification | BrightLocal |
A custom website is a one-time investment that pays for itself. Lead platforms are a recurring expense that resets to zero the moment you stop paying. By Year 3, your own website costs £1,980-3,200 total, while platforms cost £3,600-6,900, and you still own nothing.
From first call to live website in under 4 weeks. Every site is built to convert visitors into phone calls, not just look professional. Here is exactly what each phase involves.
We audit your current online presence, analyse local competitors, map your service areas, and plan the site structure. You tell us what jobs you want more of, and we build the site to attract them.
Clear roadmap. Competitor gaps identified. Service area keywords mapped.
Mobile-first design with prominent click-to-call, trust signals (accreditations, reviews, insurance details), and service pages targeting your key trades and areas. No templates, built for your business.
Fully designed site ready for review. All pages built and optimised.
On-page SEO for every service page, Google Business Profile optimisation, schema markup for local business, XML sitemap submission, and Core Web Vitals tuning. Your site goes live.
Site live and indexed. Google Business Profile linked. Tracking installed.
Ongoing maintenance, review generation strategy, content updates for seasonal services, and monthly reporting on calls, form submissions, and search rankings.
15-40 inbound enquiries/month from an established site. Lead costs drop 80%+ by Year 2.
Transparent pricing. No hidden fees. With the average builder turning over £110,260 per year, a website that generates even 2-3 extra jobs per month pays for itself within weeks. Template agencies charge £97-200 per month for a site you never own. We build you a permanent asset.
Sole traders / new businesses
5-page site, mobile-optimised, click-to-call, Google Business Profile setup, basic on-page SEO, GA4 analytics.
Established trades with 2-10 staff
8-12 pages, service area pages, review integration, automated review request emails, schema markup, lead tracking, conversion-optimised forms.
All trades
Hosting, security updates, content updates, performance monitoring, monthly analytics reporting, email support.
A £1,200 website with £40/month maintenance costs £1,680 in the first year. If it generates just 2 extra jobs per month at an average job value of £500, that is £12,000 in additional revenue, a 7x return in year one. By year two, your site is established in local search, lead costs drop by 80%+, and the same site keeps generating 15-40 enquiries per month. Meanwhile, Checkatrade would have cost you £1,200-4,200 for shared leads with zero asset value.
Every trade has different customers, different search patterns, and different conversion triggers. A plumber's website needs to handle emergency calls. A builder's site needs to showcase project portfolios. We tailor every website to the specific trade.
Project portfolio galleries, service area pages for each location you cover, detailed service pages (extensions, renovations, new builds). Trust signals front and centre: Federation of Master Builders membership, insurance details, and completed project case studies.
Emergency-first design with prominent click-to-call on every page. Service pages for boiler installation, bathroom fitting, leak repairs, and central heating. 76% of mobile searches for plumbers lead to a same-day call, so your site must load fast and make calling effortless.
Accreditation-heavy design with NICEIC, NAPIT, Part P certification badges visible immediately. Service pages for rewiring, consumer unit upgrades, EV charger installation, and PAT testing. Electrical work requires certified professionals, so trust signals convert better than price competition.
Before-and-after project galleries, seasonal content for storm damage repairs, and detailed pages for flat roofing, pitched roofing, guttering, and fascias. Roofers benefit heavily from review integration, since homeowners cannot inspect the work themselves, so they rely on social proof.
Sources: ONS, Federation of Master Builders, Checkatrade Trades Report, BrightLocal, Google UK
A custom tradesman website typically costs £900-1,600 to build, plus £30-50 per month for hosting and maintenance. Compare that to Checkatrade at £600-2,100 per year for shared leads with zero terminal value. Your website is a permanent asset that generates exclusive leads and appreciates over time.
Checkatrade and MyBuilder share every lead with 3-5 other tradesmen, and you pay whether you win the job or not. Shared leads close at just 1.7% compared to 14.6% for organic website leads. More importantly, 84% of homeowners search Google before hiring, even after getting a recommendation. Without a website, you are invisible to the majority of potential customers.
Your website can start receiving enquiries from day one through Google Business Profile and direct traffic. For organic search rankings, expect to see meaningful local visibility within 2-3 months for less competitive areas, and 4-6 months for competitive cities. By Year 2, your cost per lead drops by 80% or more compared to lead generation platforms.
Absolutely. 70-73% of home service enquiries come from mobile devices, and 76% of those lead to a same-day phone call. Click-to-call buttons convert at 30-50% compared to just 2-5% for contact forms. If your site is not mobile-optimised, you are losing the majority of potential customers.
Template agencies typically charge £97-200 per month. That is £1,164-2,400 per year for a site you do not own. After 2-3 years you have spent more than a custom build and have nothing to show if you cancel. A custom site costs £900-1,600 once, plus £30-50 per month for maintenance, and you own it outright.
Every site we build includes on-page SEO fundamentals: keyword-optimised service pages, local schema markup, Google Business Profile integration, and Core Web Vitals optimisation. “Builders near me” searches are up 124% and “Electricians near me” are up 50%, and the demand is there. We position your site to capture it.
Most tradesman websites fail because they are generic brochures with no local SEO, no click-to-call buttons, no service area pages, and no review integration. We audit your existing site, identify what is holding it back, and either rebuild or optimise it to convert visitors into phone calls and enquiries.
We specialise in websites for trades businesses in the UK market. We understand that tradesmen need phone calls, not just traffic. Every site we build is designed around click-to-call conversion, local search dominance, and trust signals that homeowners actually care about: reviews, accreditations, insurance, and real project photos.
Client acquisition through organic search for life, business, and executive coaches.
Member acquisition through local SEO and class-specific landing pages.
Capture emergency and maintenance searches with local dominance.
Stop renting leads from platforms. Start owning a website that generates exclusive enquiries while you are on the job. Free audit included.
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